That’s Sooooo Unprofessional
I have a confession. Writing personal things on this blog is hard for me. I have a fear of being unprofessional–which for tends toward being buttoned up and more serious, or at least not sharing anything really meaningful.
I remember clear back when we started Sprout Shell, how concerned we were with being professional–right from the beginning. Instead of letting things grow naturally, and being truly authentic, we put up a front of professionalism. We didn’t have a clue what we were doing–other than that we had to be professional to be taken seriously. From our website to our business cards to our enormous amount of product, (because it would be “unprofessional” to be out of stock right away) we were professional.
When I look back now I laugh–and almost cry–that I thought having a pretty website and “professional” 1-800 number was the key to building a business. Really!?
But, the madness continued. For a long time I really struggled because I couldn’t imagine sharing personal things on Sprout Shell’s Facebook Professional Business Page. I mean, what would people think? Well–not much that’s for sure. No one but my mother Liked us, because there wasn’t much worth liking!
And while a fear of “unprofessionalism” is at the heart of it, I’m just really not a sharer in general. I don’t even share much on my personal Facebook page. Heck, I only posted a Happy Birthday message to my husband–at like 11:30 pm– because when I asked if he felt bad he said no (but his tone said yes.) I guess my basic mentality has been “Why would anyone care?” And, if I can’t answer that question, I don’t share it.
But I was wrong. It isn’t a choice between professional and personal–it can be both. It must be both! We take your orders seriously and process them with care. We source materials and manufacturing in the USA as a way to build our nation’s economy. We have eco-friendly packaging and ship using reliable methods. When you have a question or problem we pride ourselves on taking care of it as quickly as possible in the best way we can. Professional.
When you’re having trouble with an order, or you comment on something we’ve shared, or you send us a photo of your little Sprout, the response you get is from the heart and directly catered to you. Personal.
Now, I’m going to work on bringing that personal to the forefront and not just in behind the scenes interactions. It’s people like you that we love to connect with and people like you who make it worth doing. I care deeply about making our customers and fans happy. I want you to feel good when you interact with our brand because you know you matter. Our email subscribers aren’t called VIPs for nothing!
But, I know I need to lead by example. Why would you open up to me if I don’t open up to you?
So here goes, my pride and joy and the loves of my life. You’ll be hearing more about them, since they’re involved in most of what I do. Now, don’t worry–this blog isn’t going to get all personal, all the time. Just a few bits here and there. But I want you to know we care, we’re real people, and love having you around.
There are lots of ways for you to connect with us. Join in by leaving comments on our Facebook page, follow us on Instagram, share our blog posts, become a VIP, or shoot us an email with questions or comments you have.
PS–Please leave a comment and let me know what you think of this idea.